| Article ID: | iaor20031508 |
| Country: | United States |
| Volume: | 7 |
| Issue: | 4 |
| Start Page Number: | 57 |
| End Page Number: | 75 |
| Publication Date: | Oct 2002 |
| Journal: | Military Operations Research |
| Authors: | Brockett Patrick L., Cooper William W., Deng Honghui, Golden Linda, Kwinn Michael J., Thomas David A. |
| Keywords: | statistics: data envelopment analysis, personnel & manpower planning |
A study conducted for United States Department of Defense by the Wharton Center for Applied Research assembled a large body of data to examine the relative advantages of Joint (all services) vs. Service Specific Advertising for military recruitment. Statistical analyses by Wharton and RAND failed to take account of the efficiencies displayed by different Battalions in their recruitment performances. Joint Advertising is shown to be superior when this is not taken into account. However, when adjustments are made for efficiency this result is reversed and Service Specific Advertising is found to be superior. This is a new approach based on DEA (Data Envelopment Analysis) which will be explored further in later papers.