| Article ID: | iaor2003876 |
| Country: | Cuba |
| Volume: | 22 |
| Issue: | 2 |
| Start Page Number: | 144 |
| End Page Number: | 153 |
| Publication Date: | May 2001 |
| Journal: | Revista de Investigacin Operacional |
| Authors: | Lozano Irene Albarrn, Heredero Carmen de Pablos |
| Keywords: | behaviour |
In this study we try to make an approach to identify main factors that influence the behaviour of insurance product consumers. By analysing economical, sociological, demographic and psychological factors we define a profile of a typical Spanish insurance consumer. By using a cluster analysis we detect seven different groups of consumers in the Spanish Market.