| Article ID: | iaor20013149 |
| Country: | United Kingdom |
| Volume: | 28 |
| Issue: | 3 |
| Start Page Number: | 303 |
| End Page Number: | 312 |
| Publication Date: | Jun 2000 |
| Journal: | OMEGA |
| Authors: | Keys Paul |
The place of creativity, design and style in MS/OR has never been doubted but there has not been a unified approach towards understanding the varied and significant roles they play. In this paper a means of examining creativity, design and style is presented that seeks to illuminate the key role that they play in explaining how practice in MS/OR goes beyond the application of technique and involves analysts in a rich mix of processes and activities.