Investigating the learning effects of route guidance and traffic advisories on route choice behavior

This paper describes a study to investigate the effects of route guidance and traffic advisories on driver's route choice behavior. The study is a two-factor experiment with repeated measures on one factor where the between-subjects factor is the type of traveler information provided and the repeated, within-subjects factor is trips made between a specified origin and destination. Participants were recruited and randomly assigned to one of four groups: group 1 having only a basic map of the network; group 2 having access only to route guidance, group 3 having access to traffic advisory information, and group 4 having access to both route guidance and traffic advisory information. Each participant completed 15 trips between a specified origin–destination pair on a hypothetical network. The results of this study indicate that there may be significant short-term advantages to providing in-vehicle routing and navigation information to unfamiliar drivers. However, the results also indicate that the format and amount of information provided may not be significant as the benefits to having route guidance diminish when drivers become more familiar with the travel network.