Hybrid strategies as a strategic challenge – the case of the German automotive industry

Hybrid strategies as a strategic challenge – the case of the German automotive industry

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Article ID: iaor20012700
Country: United Kingdom
Volume: 28
Issue: 5
Start Page Number: 541
End Page Number: 553
Publication Date: Oct 2000
Journal: OMEGA
Authors:
Keywords: automobile industry, strategic planning
Abstract:

As the pressure of international competition has grown, so too has the demand for hybrid business unit strategies. They combine the competitive advantages of low costs and differentiation. There are both empirical and theoretical arguments for their use. The possibilities and limits of these strategies and their growing importance for different market segments are illustrated with reference to the German automotive industry.

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