Article ID: | iaor20012139 |
Country: | United States |
Volume: | 27 |
Issue: | 1 |
Start Page Number: | 141 |
End Page Number: | 155 |
Publication Date: | Dec 1996 |
Journal: | Decision Sciences |
Authors: | Rai A., Borah S., Ramaprassad A. |
Keywords: | organization |
Intense competition in the marketplace is forcing organizations to examine different ways by which they could enhance or retain their competitive edge. Strategic alliance is one such option through which an organization can leverage its resources to emerge as an effective competitor. Such alliances are burgeoning in the information technology industry, which is characterized by rapid change and short innovation cycles. Successful management of alliances has proved to be very elusive for the most part, and there is a lack of theoretical and empirical work in this area. Literature on critical factors was synthesized, and then a parsimonious set of critical factors was identified using a combination of interview and survey methodologies. Our study has implications for both practice and future research.