Segmenting the simulation of software market

Segmenting the simulation of software market

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Article ID: iaor1990760
Country: United Kingdom
Volume: 3
Issue: 2
Start Page Number: 1
End Page Number: 7
Publication Date: Apr 1990
Journal: Optimization
Authors: , ,
Abstract:

As a result of the proliferation of the microcomputer, a lot of simulation software for microcomputers has become available. Because the simulation software market is relatively small, manufacturers try to target their packages towards a specific group of users in order to avoid direct competition with other manufacturers. The purpose of this article is not the comparison of some of the simulation packages for IBM-compatible microcomputers, but rather the positioning of the packages in the market. This may help users to choose appropriate packages.

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