Article ID: | iaor20011609 |
Country: | United States |
Volume: | 30 |
Issue: | 3 |
Start Page Number: | 226 |
End Page Number: | 233 |
Publication Date: | May 2000 |
Journal: | Interfaces |
Authors: | Maslennikova Irina, Foley David |
Keywords: | manufacturing industries, performance |
Xerox's environmental strategic goal is to become a waste-free company. This ideal permeates the life cycle of Xerox products: waste-free products from waste-free factories for waste-free offices. Xerox has witnessed numerous benefits from implementing this strategy; by using design-for-the-environment principles, it has redesigned products and packaging to support product recovery and to reduce resource and energy consumption. Implementation of an end-of-life equipment take-back and reprocessing program led to savings of over $80 million in Europe in 1997, in addition to turning a potential disposal cost into a revenue stream. Through its environmental leadership program, Xerox has evolved a win-win-win scenario: improvements in environmental performance (win), customer satisfaction (win), and improved company performance (win).