Article ID: | iaor20002612 |
Country: | United States |
Volume: | 29 |
Issue: | 6 |
Start Page Number: | 4 |
End Page Number: | 15 |
Publication Date: | Nov 1999 |
Journal: | Interfaces |
Authors: | Keeney Ralph L. |
Keywords: | organization, decision: applications, computers |
Seagate Software provides tools and applications for managing and accessing information. In 1995, Seagate Technology began building the company using a strategy of acquiring software companies with synergistic products for information, network, and storage management. After over a dozen acquisitions, it needed to integrate them into a single company with a common vision and a shared sense of values. To help, Seagate used value-focused thinking to create and organize a complete set of company objectives based on discussions with key individuals, originally from several different acquired companies. The discussions also provided a list of issues and decision opportunities to address. Seagate used the objectives as a foundation for talking about the desired properties of vision and mission statements and creating several possibilities for each. The process and the resulting vision and mission statements contributed to creating a single company with clear, agreed-upon direction.