Value-focused thinking in a difficult context: Planning tourism for Guimaras, Philippines

Value-focused thinking in a difficult context: Planning tourism for Guimaras, Philippines

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Article ID: iaor20002198
Country: United States
Volume: 29
Issue: 4
Start Page Number: 58
End Page Number: 70
Publication Date: Jul 1999
Journal: Interfaces
Authors: ,
Keywords: government, developing countries, planning, decision: applications
Abstract:

We used value-focused thinking as a framework for planning tourism in Guimaras, Philippines. Our objective was to help government officials and stakeholders devise new strategies for developing rural tourism. The developing-world setting and a pre-existing commitment to a planning alternative that faced severe obstacles made our work difficult. We clarified the planning context, assessed the tourism market potential, and structured objectives with a series of interviews. In a multi-stakeholder workshop, the objectives were ranked and weighted, and new alternatives were developed. Tourism planning in Guimaras has been substantially changed as a result of these activities, with two new approaches being pursued. This case study, and our past experience, suggest value-focused thinking is useful ‘decision therapy’.

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