| Article ID: | iaor2000981 |
| Country: | United Kingdom |
| Volume: | 50 |
| Issue: | 2 |
| Start Page Number: | 124 |
| End Page Number: | 137 |
| Publication Date: | Feb 1999 |
| Journal: | Journal of the Operational Research Society |
| Authors: | Gregory F.H., Lau S.P. |
| Keywords: | computers: information |
The paper describes the use of logico-linguistic modelling, a logically enhanced version of Soft System Methodology, to identify the information needed to support decisions made in a marketing department of a Hong Kong telecommunications company. This case indicates that logical complexity need not be a barrier to stakeholder comprehension. However, cross-cultural difficulties were encountered when using the basic SSM method.