Strategic operational research

Strategic operational research

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Article ID: iaor19992732
Country: United Kingdom
Volume: 49
Issue: 4
Start Page Number: 381
End Page Number: 391
Publication Date: Apr 1998
Journal: Journal of the Operational Research Society
Authors:
Abstract:

Operational researchers have been slow to define and claim a strategic role for operational research (OR). This article discusses the OR activities of a number of leading-edge organisations, and argues that in several instances these activities have sustained a competitive advantage over a significant period of time, and are seen as a ‘strategic asset’ to the parent corporation. Finally, it is argued that OR people should begin talking about OR as a strategic asset, and that recognition of this strategic role provides a vision of a very exciting future for OR.

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