A network-based futures method for strategic business planning

A network-based futures method for strategic business planning

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Article ID: iaor1999595
Country: United Kingdom
Volume: 48
Issue: 8
Start Page Number: 793
End Page Number: 803
Publication Date: Aug 1997
Journal: Journal of the Operational Research Society
Authors: ,
Keywords: time series & forecasting methods
Abstract:

Many strategic decisions in business are made in a context which the decision makers perceive as uncertain, complex and opaque. A method, based on Rhyne's field anomaly relaxation technique, is described of generating a network of states which characterise the environment or context in which strategic decisions are to be made. These states represent possible future conditions for the business, and knowledge of them allows improved strategic understanding and decision making to be achieved. This paper describes the method, using a representative real-life application to illustrate the process.

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