Value-focused thinking: Identifying decision opportunities and creating alternatives

Value-focused thinking: Identifying decision opportunities and creating alternatives

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Article ID: iaor199924
Country: Netherlands
Volume: 92
Issue: 3
Start Page Number: 537
End Page Number: 549
Publication Date: Aug 1996
Journal: European Journal of Operational Research
Authors:
Keywords: risk, energy, philosophy
Abstract:

Conventional approaches to decisionmaking focus on alternatives. However, alternatives are relevant only because they are means to achieve values. Therefore, thinking about decision situations should begin with values. Value-focused thinking describes and illustrates concepts and procedures for creating better alternatives for your decision problems, identifying decision opportunities more appealing than the decision problems that confront you, and articulating and using your fundamental values to guide and integrate your decisionmaking activities. The ideas are relevant to your personal decisions and to the decision situations of organizations. The concepts and procedures are illustrated by an application at British Columbia Hydro and short descriptions of several other applications.

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