The linear ordering problem is an NP·hard combinatorial problem with a large number of applications. Contrary to another very popular problem from the same category, the traveling salesman problem, relatively little space in the literature has been devoted to the linear ordering problem so far. This is particularly true for the question of developing good heuristic algorithms solving this problem. In the paper we propose a new heuristic algorithm solving the linear ordering problem. In this algorithm we made use of the sorting through insertion pattern as well as of the operation of permutation reversal. The surprisingly positive effect of the reversal operation, justified in part theoretically and confirmed in computational examples, seems to be the result of a unique property of the problem, called in the paper the symmetry of the linear ordering problem. This property consists in the fact that if a given permutation is an optimal solution of the problem with the criterion function being maximized, then the reversed permutation is a solution of the problem with the same criterion function being minimized.
