Justifying strategic alliances and partnering: A prerequisite for virtual enterprising

Justifying strategic alliances and partnering: A prerequisite for virtual enterprising

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Article ID: iaor1998117
Country: United Kingdom
Volume: 25
Issue: 1
Start Page Number: 29
End Page Number: 42
Publication Date: Feb 1997
Journal: OMEGA
Authors: , ,
Keywords: decision theory: multiple criteria
Abstract:

The objective of this paper is to help define and introduce the concept of justifying strategic relationships and agreements among enterprises. When enterprises choose major strategic projects they go through a management decision process that includes planning, analysis, evaluation, implementation, and improvement (auditing) of these projects. Analytical and decision tools to aid in strategic decision making are relatively rare; tools to aid in strategic alliance formation are almost non-existent. This paper presents the argument that strategic alliances and relationships among enterprises can be analyzed using a strategic justification approach which will require that each side of a partnership or alliance makes a ‘business case’ that will justify such a relationship. Some of the pertinent managerial and research issues within the area of strategic alliances, along with a discussion on its evolution are presented. A tool that can support the strategic alliance management process is presented. An illustrative example for the tool and its supporting methodology will provide additional insights.

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