The effectiveness of alternative preference elicitation methods in the analytic hierarchy process

This study compares alternative preference elicitation methods that are currently available in software implementations of the analytic hierarchy process. For the simple problem used in this study, the elicitation methods may be sorted from least to most accurate as follows: (1) direct estimation, (2) graphical multiple bars, (3) graphical pairwise, (4) numeric pairwise and (5) verbal pairwise. However, the most accurate methods are not the easiest to use. Furthermore, actual accuracy differed substantially from users’ perceptions, indicating a need to assist the users in the selection of an appropriate elicitation method.