Article ID: | iaor1997643 |
Country: | United States |
Volume: | 42 |
Issue: | 3 |
Start Page Number: | 335 |
End Page Number: | 349 |
Publication Date: | Mar 1996 |
Journal: | Management Science |
Authors: | Genest Christian, Zhang Shuang-Shuang |
Keywords: | measurement, analytic hierarchy process |
One of the building blocks of the Analytic Hierarchy Process is the ratio-scaled assessment of an agent’s preferences between pairs of alternatives. This article shows how it is possible to visualize such data and to detect cardinal and ordinal inconsistencies in the respondent’s judgements. The graphical method used to display preferences is not new in itself: it dates back at least to the work of Gower and many variants of his technique can be found in the literature. But Gower plots provide an especially valuable diagnostic tool in the context of AHP, ad discussed and abundantly illustrated herein.