Article ID: | iaor1989462 |
Country: | United Kingdom |
Volume: | 40 |
Issue: | 10 |
Start Page Number: | 839 |
End Page Number: | 847 |
Publication Date: | Oct 1989 |
Journal: | Journal of the Operational Research Society |
Authors: | Saunders John, Jobber David |
Mail-survey response rates and their prediction are important issues for researchers. The conceptual differences between industrial and most non-industrial populations raised doubt about the applicability of the Heberlein and Baumgartner model for the prediction of industrial mail-survey response rates. A test of their model, based upon a linear logit specification and data from industrial populations, was developed and validated using a hold-out sample. The results suggested that the model based upon the new specification was superior to the simple linear alternative. The model identified a number of variables which were associated with response rates from industrial populations, and allows researchers to test and refine alternative survey designs.