The prediction of industrial mail-survey response rates

The prediction of industrial mail-survey response rates

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Article ID: iaor1989462
Country: United Kingdom
Volume: 40
Issue: 10
Start Page Number: 839
End Page Number: 847
Publication Date: Oct 1989
Journal: Journal of the Operational Research Society
Authors: ,
Abstract:

Mail-survey response rates and their prediction are important issues for researchers. The conceptual differences between industrial and most non-industrial populations raised doubt about the applicability of the Heberlein and Baumgartner model for the prediction of industrial mail-survey response rates. A test of their model, based upon a linear logit specification and data from industrial populations, was developed and validated using a hold-out sample. The results suggested that the model based upon the new specification was superior to the simple linear alternative. The model identified a number of variables which were associated with response rates from industrial populations, and allows researchers to test and refine alternative survey designs.

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