Article ID: | iaor19961030 |
Country: | United Kingdom |
Volume: | 16 |
Start Page Number: | 40 |
End Page Number: | 49 |
Publication Date: | Nov 1996 |
Journal: | International Journal of Operations & Production Management |
Authors: | Rifai Ahmed K. |
Keywords: | model management |
Goal programming is an extension of linear programming. The paper suggests that, although linear programming is used widely in decision-making processes, it has a major limitation which restricts the users of the technique to narrowing their problems to a single objective function. Goal programming was developed to handle problems with multiple objectives. It is proposed that used properly, this technique can be excellent in strategic planning. The paper shows how the improper structure of a goal programming model induces misleading results.