Modelling sales

Modelling sales

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Article ID: iaor19951248
Country: United Kingdom
Volume: 45
Issue: 9
Start Page Number: 1060
End Page Number: 1067
Publication Date: Sep 1994
Journal: Journal of the Operational Research Society
Authors:
Abstract:

This paper is concerned with some aspects of direct and indirect sales rates of products, and with a model based on the sales matrix. The purpose of this consideration is to determine, through indirect sales rates, the structure of sales and to construct a model which may be used for planning and forecasting goals. In other words, by means of the sales matrix, or a model based on it, the future sales movements can be estimated. This can be done either from the assumption that past relations will be kept approximately in the same proportions, or that they will change in the future. In each case all the changes can be described through the system based on the sales matrix.

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