Decision support models for the location of firms in industrial sites

This paper investigates the industrial location decision behaviour of firms. The behaviour was determined by an examination of the firms’ attitudes measured on ‘location variables’. Firms representing various countries that actually located in an international industrial park and those that considered but did not locate in the park, provided a sample frame for the study. Three models were developed from the data that supplement or complement traditional approaches to industrial location analysis. The models provide a method for management of an existing industrial site to develop an appropriate marketing strategy for the target firms, and to plan modifications based on firms’ attitudes. For those considering the construction or alteration of an industrial site the models can provide additional insight into the planning and development of the facilities.