Article ID: | iaor19941556 |
Country: | United Kingdom |
Volume: | 2 |
Issue: | 3 |
Start Page Number: | 129 |
End Page Number: | 144 |
Publication Date: | Dec 1993 |
Journal: | Journal of Multi-Criteria Decision Analysis |
Authors: | Cook W.D., Kress M., Johnston D.A. |
Keywords: | competitive strategy |
Research indicates that selecting a strategy to best exploit a new technology is a complex decision-making process. The task involves making a series of decisions with multiple alternatives, each to be evaluated by multiple criteria whose values have high levels of uncertainty. This paper presents a methodology for modelling a new technology decision using decision trees and an optimizing algorithm. A problem of a mining company considering the adoption of new technology is used to illustrate the decision-making task and modelling methodology. A numerical solution to the case demonstrates the potential of the optimizing technique in strategy selection.