Selecting a new technology strategy using multiattribute, multilevel decision trees

Selecting a new technology strategy using multiattribute, multilevel decision trees

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Article ID: iaor19941556
Country: United Kingdom
Volume: 2
Issue: 3
Start Page Number: 129
End Page Number: 144
Publication Date: Dec 1993
Journal: Journal of Multi-Criteria Decision Analysis
Authors: , ,
Keywords: competitive strategy
Abstract:

Research indicates that selecting a strategy to best exploit a new technology is a complex decision-making process. The task involves making a series of decisions with multiple alternatives, each to be evaluated by multiple criteria whose values have high levels of uncertainty. This paper presents a methodology for modelling a new technology decision using decision trees and an optimizing algorithm. A problem of a mining company considering the adoption of new technology is used to illustrate the decision-making task and modelling methodology. A numerical solution to the case demonstrates the potential of the optimizing technique in strategy selection.

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