| Article ID: | iaor1994225 |
| Country: | United Kingdom |
| Volume: | 21 |
| Issue: | 1 |
| Start Page Number: | 25 |
| End Page Number: | 33 |
| Publication Date: | Jan 1993 |
| Journal: | OMEGA |
| Authors: | Maier J., Doherty C., Simkin L. |
| Keywords: | commerce, retailing |
To support merchandising decisions the concept of a model is described, measuring direct product profitability. The case example of the development process is based on experiences with a clothing retailer in the U.K.