Article ID: | iaor199411 |
Country: | United States |
Volume: | 39 |
Issue: | 3 |
Start Page Number: | 389 |
End Page Number: | 394 |
Publication Date: | Mar 1993 |
Journal: | Management Science |
Authors: | Harvey Charles M. |
Keywords: | values, decision theory |
In applying multiattribute utility theory, one typically assumes the condition of mutual utility independence and uses a multiattribute utility function that is additive or multiplicative. This paper proposes a model in which this condition is not satisfied, that is, the risk attitude for one attribute depends on the amounts of the other attributes. It introduces a condition on this dependence called ‘multiattribute risk linearity’ that implies a logarithmic form for the multiattribute utility function, and then shows that a logarithmic utility function can be determined by assessment procedures that require the same number of indifference assessments as those for a multiplicative utility function.