Keyword: product differentiation

Found 3 papers in total
Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types
Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types
2014,
Self‐explicated approaches are popular preference measurement approaches for...
Product differentiation and capacity cost interaction in time and price sensitive markets
Product differentiation and capacity cost interaction in time and price sensitive markets
2003,
In this paper, the authors investigate the impact of capacity costs on the optimal...
A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures
A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures
1998,
Traditional techniques of perceptual mapping hypothesize that products are...
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