Keyword: product switching

Found 6 papers in total
Why end-users move to the cloud: a migration-theoretic analysis
Why end-users move to the cloud: a migration-theoretic analysis
2014,
This study presents and empirically validates a model of end‐user migration...
Estimating Cannibalization Rates for Pioneering Innovations
Estimating Cannibalization Rates for Pioneering Innovations
2010,
To evaluate the success of a new product, managers need to determine how much of its...
A metric for agility measuremnt in product development
A metric for agility measuremnt in product development
2000,
The achievement of lower product cycle times requires the use of a multidimensional...
Cyclical patterns in brand switching behavior: An issue of pattern recognition
Cyclical patterns in brand switching behavior: An issue of pattern recognition
1994,
Cyclical patterns which repeat themselves periodically in consumers’ purchasing...
Analyzing household brand switching: A stochastic model
Analyzing household brand switching: A stochastic model
1994,
In a recent study, Kahn, Morrison and Wright showed that for exponentially distributed...
Strategic underproduction with product switching
Strategic underproduction with product switching
1994,
It is well known that some consumers switch to other products if their most preferred...
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