Journal: Journal of Relationship Marketing

Found 4 papers in total
Development of relationship marketing constructs over time: antecedents and consequences of customer satisfaction in a business-to-business environment
Development of relationship marketing constructs over time: antecedents and consequences of customer satisfaction in a business-to-business environment
2004,
Long-term customer relationships are growing in importance to companies. It is...
Approaches to the measurement and management of customer value
Approaches to the measurement and management of customer value
2006,
Determining and managing customer lifetime value is one of the most important...
The future of managing customers as assets
The future of managing customers as assets
2006,
Most companies do a very poor job of determining the economic value of their...
Strategic, operational, and analytical customer relationship management: attributes and measures
Strategic, operational, and analytical customer relationship management: attributes and measures
2006,
Customer Relationship Management (CRM) means different things to different people. For...
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