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David A Schweidel
Information about the author David A Schweidel will soon be added to the site.
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2 papers
in total
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Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
2017
In this research, we investigate the relationship between television advertising and...
Portfolio Dynamics for Customers of a Multiservice Provider
2011
Multiservice providers, such as telecommunication and financial service companies, can...
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