Kohlbacher Florian

Florian Kohlbacher

Information about the author Florian Kohlbacher will soon be added to the site.
Found 3 papers in total
Strategic knowledge‐based marketing
Strategic knowledge‐based marketing
2009
This paper develops and presents the concept of strategic knowledge‐based...
Tapping tacit local knowledge in emerging markets – the Toyota way
Tapping tacit local knowledge in emerging markets – the Toyota way
2008
This paper presents insights from two case studies of Toyota Motor Corporation and its...
Knowledge‐based marketing: building and sustaining competitive advantage through knowledge co‐creation
Knowledge‐based marketing: building and sustaining competitive advantage through knowledge co‐creation
2008
This paper takes a marketing perspective of knowledge management and introduces the...
Papers per page: