Feng Juan

Juan Feng

Information about the author Juan Feng will soon be added to the site.
Found 5 papers in total
Research Note–Performance-Based Advertising: Advertising as Signals of Product Quality
Research Note–Performance-Based Advertising: Advertising as Signals of Product Quality
2012
Performance‐based advertising is becoming increasingly popular in the online...
Negative price premium effect in online market–The impact of competition and buyer informativeness on the pricing strategies of sellers with different reputation levels
Negative price premium effect in online market–The impact of competition and buyer informativeness on the pricing strategies of sellers with different reputation levels
2012
Motivated by the contradictory findings in literature regarding whether...
Cyclical Bid Adjustments in Search‐Engine Advertising
Cyclical Bid Adjustments in Search‐Engine Advertising
2011
Keyword advertising, or sponsored search, is one of the most successful advertising...
Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms
Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms
2007
The practice of sponsored search advertising—where advertisers pay a fee to...
Ranked items auctions and online advertisement
Ranked items auctions and online advertisement
2007
We study auctions for a set of commonly-ranked items where each buyer has unit demand....
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