Hoch Stephen J.

Stephen J. Hoch

Information about the author Stephen J. Hoch will soon be added to the site.
Found 3 papers in total
Positioning of store brands
Positioning of store brands
2002
We examine the retailer's store brand positioning problem. Our game-theoretic model...
A psychological approach to decision support systems
A psychological approach to decision support systems
1996
Rapid advances in information technology have brought decision makers the mixed...
Database models and managerial intuition: 50% model+50% manager
Database models and managerial intuition: 50% model+50% manager
1990
The authors focus on ways of combining simple database models with managerial...
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