Blattberg Robert C.

Robert C. Blattberg

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Found 2 papers in total
Market entry and consumer behavior: An investigation of a Wal-Mart supercenter
Market entry and consumer behavior: An investigation of a Wal-Mart supercenter
2006
This paper provides an empirical study of entry by a Wal-Mart supercenter into a local...
Database models and managerial intuition: 50% model+50% manager
Database models and managerial intuition: 50% model+50% manager
1990
The authors focus on ways of combining simple database models with managerial...
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