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Markus Christen
Information about the author Markus Christen will soon be added to the site.
Found
3 papers
in total
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Pioneering plus a broad product line strategy: Higher profits or deeper losses?
2009
Previous research suggests firms can build a market share advantage by pre-empting...
Cost uncertainty is bliss: The effect of competition on the acquisition of cost information for pricing new products
2005
We examine the optimal acquisition of information about a common uncertain cost factor...
Sustainable pioneering advantage? Profit implications of market entry order
2003
There is strong theoretical and empirical evidence supporting the idea that...
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