Ba Sulin

Sulin Ba

Information about the author Sulin Ba will soon be added to the site.
Found 6 papers in total
Emergent Themes in the Interface Between Economics of Information Systems and Management of Technology
Emergent Themes in the Interface Between Economics of Information Systems and Management of Technology
2017
In this article, we look at research published over a five‐year time span in...
Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews
Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews
2013
The value of promotional marketing and word‐of‐mouth (WOM) is well...
Understanding online purchase decision making: The effects of unconscious thought, information quality, and information quantity
Understanding online purchase decision making: The effects of unconscious thought, information quality, and information quantity
2012
The prosperity of online shopping has led e‐commerce vendors to provide...
Balancing IT with the human touch: Optimal investment in IT-based customer service
Balancing IT with the human touch: Optimal investment in IT-based customer service
2010
To cut costs, companies have chosen to deliver a variety of service offerings online....
Building trust in online auction markets through an economic incentive mechanism
Building trust in online auction markets through an economic incentive mechanism
2003
Millions of dollars change hands daily through online auction markets. However, fraud...
Optimal investment in knowledge within a firm using a market mechanism
Optimal investment in knowledge within a firm using a market mechanism
2001
There has been an extensive research literature on auctions, but recent developments...
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