Wirtz Jochen

Jochen Wirtz

Information about the author Jochen Wirtz will soon be added to the site.
Found 4 papers in total
Optimizing referral reward programs under impression management considerations
Optimizing referral reward programs under impression management considerations
2011
We examine referral reward programs (RRP) that are intended for a service firm to...
Revenue management: Resolving potential customer conflicts
Revenue management: Resolving potential customer conflicts
2003
Revenue management is a sophisticated form of supply and demand management that helps...
How long should dinner take? Measuring expected meal duration for restaurant revenue management
How long should dinner take? Measuring expected meal duration for restaurant revenue management
2002
Restaurants have two strategic levels for revenue management: duration control and...
Development of a service guarantee model
Development of a service guarantee model
1998
Much has been written about service guarantees and their various proposed benefits....
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