Fok Dennis

Dennis Fok

Information about the author Dennis Fok will soon be added to the site.
Found 2 papers in total
The short- and long-term impact of an assortment reduction on category sales
The short- and long-term impact of an assortment reduction on category sales
2006
In a collaborative study with a major Dutch retailer, the authors assess the short-...
Forecasting market shares from models for sales
Forecasting market shares from models for sales
2001
Dividing forecasts of brand sales by a forecast of category sales, when they are...
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