Dekimpe Marnik G.

Marnik G. Dekimpe

Information about the author Marnik G. Dekimpe will soon be added to the site.
Found 6 papers in total
The impact of a product-harm crisis on marketing effectiveness
The impact of a product-harm crisis on marketing effectiveness
2007
Product-harm crises are among a firm’s worst nightmares. A firm may experience...
Do promotions benefit manufacturers, retailers, or both?
Do promotions benefit manufacturers, retailers, or both?
2004
Do price promotions generate additional revenue and for whom? Which brand, category,...
The category-demand effects of price promotions
The category-demand effects of price promotions
2001
Although price promotions have increased in both commercial use and quantity of...
Competitive reactions to advertising and promotion attacks
Competitive reactions to advertising and promotion attacks
2005
How do competitors react to each other's price-promotion and advertising attacks? What...
Long-run abstinence after narcotics abuse: What are the odds?
Long-run abstinence after narcotics abuse: What are the odds?
1998
We consider the long-run odds that narcotics users remain abstinent after methadone...
The attrition of volunteers
The attrition of volunteers
1997
We apply a flexible hazard-rate model to analyze the attrition rate of volunteers with...
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