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Karl T. Ulrich
Information about the author Karl T. Ulrich will soon be added to the site.
Found
7 papers
in total
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Valuing R&D Projects in a portfolio: Evidence from the pharmaceutical industry
2007
Understanding the value of a product development project is central to a firm's choice...
User design of customized products
2007
User design offers tantalizing potential benefits to manufacturers and consumers,...
50th anniversary article: Technological innovation, product development, and entrepreneurship in Management Science
2004
This article is a review of work published in Management Science on the topics of...
Product development decisions: A review of the literature
2001
This paper is a review of research in product development, which we define as the...
Component sharing in the management of product variety: A study of automotive braking systems
1999
Product variety in many industries has increased steadily throughout this century....
Holistic customer requirements and the design–select decision
1999
When confronted with the task of developing a new product, a firm chooses either to...
Assessing the importance of design through product archaeology
1998
This paper assesses the importance of design in determining product costs by measuring...
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