Hanssens Dominique M.

Dominique M. Hanssens

Information about the author Dominique M. Hanssens will soon be added to the site.
Found 10 papers in total
Performance regimes and marketing policy shifts
Performance regimes and marketing policy shifts
2007
Even in mature markets, managers are expected to improve their brands’...
Do promotions benefit manufacturers, retailers, or both?
Do promotions benefit manufacturers, retailers, or both?
2004
Do price promotions generate additional revenue and for whom? Which brand, category,...
The category-demand effects of price promotions
The category-demand effects of price promotions
2001
Although price promotions have increased in both commercial use and quantity of...
Competitive reactions to advertising and promotion attacks
Competitive reactions to advertising and promotion attacks
2005
How do competitors react to each other's price-promotion and advertising attacks? What...
Long-run abstinence after narcotics abuse: What are the odds?
Long-run abstinence after narcotics abuse: What are the odds?
1998
We consider the long-run odds that narcotics users remain abstinent after methadone...
Order forecasts, retail sales, and the marketing mix for consumer durables
Order forecasts, retail sales, and the marketing mix for consumer durables
1998
The paper examines the problem of forecasting ongoing factory orders and monitoring...
Competitive pricing by a price leader
Competitive pricing by a price leader
1994
The authors examine the problem of pricing in a market where one brand acts as a price...
Market expansion, cannibalization, and international airline pricing strategy
Market expansion, cannibalization, and international airline pricing strategy
1994
The authors analyze market response and pricing of air travel on the Paris-Abidjan,...
Measuring the long-term effects of public policy: The case of narcotics use and property crime
Measuring the long-term effects of public policy: The case of narcotics use and property crime
1991
The effects of treatment and legal supervision on narcotics use and criminal...
Modeling asymmetric competition
Modeling asymmetric competition
1988
The effects of the marketing actions of one brand can be distributed among its...
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