Robinson William T.

William T. Robinson

Information about the author William T. Robinson will soon be added to the site.
Found 4 papers in total
The impact of leadtime and years of competitive rivalry on pioneer market share advantages
The impact of leadtime and years of competitive rivalry on pioneer market share advantages
1994
Research has established that for surviving brands, market pioneers have a higher...
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
1993
The PIMS (Profit Impact of Marketing Strategies) data entail sparse time-series...
Product innovation and start-up business market share performance
Product innovation and start-up business market share performance
1990
This empirical study estimates the impact of several product innovation attributes on...
Marketing mix reactions to entry
Marketing mix reactions to entry
1988
Initial product, distribution, marketing expenditure, and price reactions by...
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