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Scott A. Neslin
Information about the author Scott A. Neslin will soon be added to the site.
Found
3 papers
in total
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Defection detection: Measuring and understanding the predictive accuracy of customer churn models
2006
This article provides a descriptive analysis of how methodological factors contribute...
Predicting competitive response to a major policy change: Combining game-theoretic and empirical analyses
2005
This research uses Proctor & Gamble's value pricing initiative as a context for...
The effects of retailer and consumer response on optimal manufacturer advertising and trade promotion strategies
1995
This research examines how retailer and consumer responses influence a...
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