Gupta Sunil

Sunil Gupta

Information about the author Sunil Gupta will soon be added to the site.
Found 10 papers in total
Customer metrics and their impact on financial performance
Customer metrics and their impact on financial performance
2006
The need to understand the relationships among customer metrics and profitability has...
Note on self-restraint as an online entry-deterrence strategy
Note on self-restraint as an online entry-deterrence strategy
2006
We develop a game-theoretical model to show that in the markets where price...
Supply chain decision making: Will shorter cycle times and shared point-of-sale information necessarily help?
Supply chain decision making: Will shorter cycle times and shared point-of-sale information necessarily help?
2004
Using a simulated supply chain experiment based on the well-known ‘beer...
Defection detection: Measuring and understanding the predictive accuracy of customer churn models
Defection detection: Measuring and understanding the predictive accuracy of customer churn models
2006
This article provides a descriptive analysis of how methodological factors contribute...
Pricing access services
Pricing access services
2002
Many established industries, such as the online service industry, the...
Modelling the effect of purchase quantity on consumer choice of product assortment
Modelling the effect of purchase quantity on consumer choice of product assortment
1998
The authors develop a model to predict consumer selection of product assortment and...
Estimating heterogeneity in consumers’ purchase rates
Estimating heterogeneity in consumers’ purchase rates
1991
Consumers are different in their purchase rates and it is important to determine this...
Designing products and services for consumer welfare: Theoretical and empirical issues
Designing products and services for consumer welfare: Theoretical and empirical issues
1990
In this paper the authors examine the theoretical and empirical issues that arise for...
Modeling integrative, multiple issue bargaining
Modeling integrative, multiple issue bargaining
1989
Integrative, multiple issue bargaining can be expected to characterize many decision...
Resolving a conflict situation with a reference outcome: An axiomatic model
Resolving a conflict situation with a reference outcome: An axiomatic model
1988
The authors formulate an axiomatic model of conflict situations in which there exist...
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