Leeflang Peter S.H.

Peter S.H. Leeflang

Information about the author Peter S.H. Leeflang will soon be added to the site.
Found 5 papers in total
An empirical investigation of marketing planning
An empirical investigation of marketing planning
1997
This paper reports on a study of the planning procedures as well as the contents of...
Decomposing the sales promotion bump with store data
Decomposing the sales promotion bump with store data
2004
Sales promotions generate substantial short-term sales increases. To determine whether...
The relative performance of bivariate causality tests in small samples
The relative performance of bivariate causality tests in small samples
1997
Causality tests have been applied to establish directional effects and to reduce the...
A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation
A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation
1994
The authors compare the
Predicting advertising expenditures using intention surveys
Predicting advertising expenditures using intention surveys
1994
In this article the authors study the use of intention surveys to predict the effects...
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