Simonson Itamar

Itamar Simonson

Information about the author Itamar Simonson will soon be added to the site.
Found 3 papers in total
The influence of product variety on brand perception and choice
The influence of product variety on brand perception and choice
2007
We propose that the variety a brand offers often serves as a quality cue and thus...
The effect of explicit reference points on consumer choice and online bidding behavior
The effect of explicit reference points on consumer choice and online bidding behavior
2005
Sellers often explicitly suggest to buyers that they compare one option to other...
Context-dependent preferences
Context-dependent preferences
1993
The standard theory of choice-based on value maximization-associates with each option...
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