Shugan Steven M.

Steven M. Shugan

Information about the author Steven M. Shugan will soon be added to the site.
Found 5 papers in total
Electronic tickets, smart cards, and online prepayments: When and how to advance sell
Electronic tickets, smart cards, and online prepayments: When and how to advance sell
2001
Advance selling occurs when sellers allow buyers to purchase at a time preceding...
Brand loyalty programs: Are they shams?
Brand loyalty programs: Are they shams?
2005
Brand loyalty and the more modern topics of computing customer lifetime value and...
Marketing and designing transaction games
Marketing and designing transaction games
2005
Past research reveals an extraordinary number and variety of transaction games, often...
Product assortment in a triopoly
Product assortment in a triopoly
1989
Producers of super-premium ice cream, such as Häagen-Dazs, offer a smaller...
Channel of distribution profits when channel members form conjectures
Channel of distribution profits when channel members form conjectures
1988
It is well known that lower channel profits are achieved in the bilateral...
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