Krishna Aradhna

Aradhna Krishna

Information about the author Aradhna Krishna will soon be added to the site.
Found 6 papers in total
Should price increases be targeted? – Pricing power and selective vs. across-the-board price increases
Should price increases be targeted? – Pricing power and selective vs. across-the-board price increases
2007
Firms in many industries experience protracted periods of pricing power, the ability...
Timeshare exchange mechanisms
Timeshare exchange mechanisms
2006
This paper focuses on the timeshare industry, where members own timeshare...
Pizzas: π or square? Psychophysical biases in area comparisons
Pizzas: π or square? Psychophysical biases in area comparisons
2001
Many product categories, from pizzas to real estate, present buyers with purchase...
The optimal choice of promotional vehicles: Front-loaded or rear-loaded incentives?
The optimal choice of promotional vehicles: Front-loaded or rear-loaded incentives?
2000
We examine the key factors that influence a firm's decision whether to use...
Short- or long-duration coupons: The effect of the expiration date on the profitability of coupon promotions
Short- or long-duration coupons: The effect of the expiration date on the profitability of coupon promotions
1999
United States firms collectively spend over $6.5 billion annually on coupon...
The normative impact of consumer price expectations for multiple brands on consumer purchase behavior
The normative impact of consumer price expectations for multiple brands on consumer purchase behavior
1992
Empirical research indicates that some consumers form price expectations which may...
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