Wright Gordon P.

Gordon P. Wright

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Found 7 papers in total
Process and product improvement in manufacturing systems with correlated stages
2002
Manufacturing systems typically contain processing and assembly stages whose output...
OR/SM: A prototype integrated modeling environment based on structured modeling
1997
This article describes the design and implementation of OR/SM, a computerized modeling...
The design and implementation of OR/SM: A prototype integrated modeling environment
1997
This paper describes the design, implementation, and interaction of the processes of...
Structural models of brand loyalty with an application to the automobile market
1994
Although several studies have found that past purchases are important determinants of...
Estimating loyalty and switching with an application to the automobile market
1992
A brand switching model that considers the choices: previous choice, current choice,...
Modeling and testing structured markets: A nested logit approach
1991
A structured market for a product category is a pair ( s,A s ) consisting of a set of...
On ‘Testing competitive market structures’
1991
A recent paper by Novak and Stangor on testing competitive market structures involves...
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