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James H. Pedrick
Information about the author James H. Pedrick will soon be added to the site.
Found
2 papers
in total
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An examination of consumer heterogeneity in a stochastic model of consumer purchase dynamics with explanatory variables
1994
A stochastic model of brand choice and purchase incidence is proposed that relates...
Evaluating the impact of advertising media plans: A model of consumer purchase dynamics using single-source data
1991
The authors propose a model to analyze the impact of advertising media plans and...
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