Article ID: | iaor19931713 |
Country: | Netherlands |
Volume: | 55 |
Issue: | 2 |
Start Page Number: | 136 |
End Page Number: | 147 |
Publication Date: | Nov 1991 |
Journal: | European Journal of Operational Research |
Authors: | Ladany Shaul P., Arbel Avner |
Keywords: | recreation & tourism |
The first attempt, in any marketing environment, to consider the optimal number of market segments, as well as the corresponding prices, is performed here in conjunction with cruise liners. The optimal market segmentation pricing strategy for passenger cabins on cruise-liners is investigated under the assumption of an aggregate linear demand function, and for four different situations: (a) single price market, (b) optimal segmentation of the