Optimal cruise-liner passenger cabin pricing policy

Optimal cruise-liner passenger cabin pricing policy

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Article ID: iaor19931713
Country: Netherlands
Volume: 55
Issue: 2
Start Page Number: 136
End Page Number: 147
Publication Date: Nov 1991
Journal: European Journal of Operational Research
Authors: ,
Keywords: recreation & tourism
Abstract:

The first attempt, in any marketing environment, to consider the optimal number of market segments, as well as the corresponding prices, is performed here in conjunction with cruise liners. The optimal market segmentation pricing strategy for passenger cabins on cruise-liners is investigated under the assumption of an aggregate linear demand function, and for four different situations: (a) single price market, (b) optimal segmentation of the Unused capacity of a single-price-market, (c) optimal segmentation of all cabins, and (d) optimal segmentation allowing for infiltration from higher-priced to adjacent lower-priced segments. A numerical example is provided for each case.

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